Enhancing user profiles for increased hires and projects

Freelancer.com

Role
Product Designer

Timeline
Jan 2023 - Jul 2023

Freelancer.com is an award-winning marketplace trusted by 71+ million users from around the world.

Freelancer.com is an award-winning marketplace trusted by 71+ million users from around the world.

Role
Product Designer

Timeline
Jan 2023 - Jul 2023

Enhancing user profiles for increased projects and hires

Freelancer.com

Role
Product Designer

Timeline
Jan 2023 - Jul 2023

Role
Product Designer

Timeline
Jan 2023 - Jul 2023

Enhancing user profiles for increased projects and hires

Freelancer.com

Role
Product Designer

Timeline
Jan 2023 - Jul 2023

Freelancer.com is an award-winning marketplace trusted by 71+ million users from around the world.

Example of a current user profile

Giving Freelancer.com's user profiles a modern makeover

Freelancer.com's user profiles are looking outdated. Despite previous attempts from different product teams, convincing key players to hop on the upgrade train is turning into a bit of a challenge.

Enhancing user profiles for increased projects and hires

Freelancer.com

Role
Product Designer

Timeline
Jan 2023 - Jul 2023

Freelancer.com is an award-winning marketplace trusted by 71+ million users from around the world.

Example of a current user profile

Giving Freelancer.com's user profiles a modern makeover

Freelancer.com's user profiles are looking outdated. Despite previous attempts from different product teams, convincing key players to hop on the upgrade train is turning into a bit of a challenge.

Charting the course

I led phase one of the user profile revamp. Guided by our senior product design lead's vision, it was my moment to bring it to life. Teaming up with the Bits Design component, I carefully crafted a solution, aiming to address current challenges while keeping a keen eye on the ever-evolving needs of our users.

I led phase one of the user profile revamp. Guided by our senior product design lead's vision, it was my moment to bring it to life. Teaming up with the Bits Design component, I carefully crafted a solution, aiming to address current challenges while keeping a keen eye on the ever-evolving needs of our users.

I led phase one of the user profile revamp. Guided by our senior product design lead's vision, it was my moment to bring it to life. Teaming up with the Bits Design component, I carefully crafted a solution, aiming to address current challenges while keeping a keen eye on the ever-evolving needs of our users.

Giving Freelancer.com's user profiles a modern makeover

Freelancer.com's user profiles are looking outdated. Despite previous attempts from different product teams, convincing key players to hop on the upgrade train is turning into a bit of a challenge.

Starting from the basics

With a head start from my product manager's sketches, I dove into crafting tangible designs that bring those initial ideas to life.

With a head start from my product manager's sketches, I dove into crafting tangible designs that bring those initial ideas to life.

With a head start from my product manager's sketches, I dove into crafting tangible designs that bring those initial ideas to life.

Mapping out the page structure

With a head start from my product manager's sketches, I dove into crafting tangible designs that bring those initial ideas to life.

With a head start from my product manager's sketches, I dove into crafting tangible designs that bring those initial ideas to life.

With a head start from my product manager's sketches, I dove into crafting tangible designs that bring those initial ideas to life.

Building early trust and collaboration

Right from the outset, presenting low-fidelity wireframes ignited a collaborative dialogue with key stakeholders. I actively solicited their feedback on the core concept, fostering a sense of ownership and empowerment.

Witnessing their direct impact on the design choices instilled in them a deep commitment to the project's success.

Right from the outset, presenting low-fidelity wireframes ignited a collaborative dialogue with key stakeholders. I actively solicited their feedback on the core concept, fostering a sense of ownership and empowerment.

Witnessing their direct impact on the design choices instilled in them a deep commitment to the project's success.

Getting the green light, early on.

Excited by the core concept, I shared mid-fidelity wireframes with stakeholders to gauge their feedback on user flow and navigation.

This open dialogue sparked valuable insights, like simplifying the manage portfolio process and adding a prominent call-to-action button on the homepage.

This iterative approach allowed us to quickly refine the design and ensure it truly met user needs, all before investing time in high-fidelity details.

Excited by the core concept, I shared mid-fidelity wireframes with stakeholders to gauge their feedback on user flow and navigation.

This open dialogue sparked valuable insights, like simplifying the manage portfolio process and adding a prominent call-to-action button on the homepage.

This iterative approach allowed us to quickly refine the design and ensure it truly met user needs, all before investing time in high-fidelity details.

Expanding the conversation to wider stakeholders

With the core concept validated, I led the creation of high-fidelity landing pages using Midjourney AI. I leveraged its AI-powered image generation features to craft vibrant, immersive visuals that showcased the product's potential.

From the dynamic hero image to the interactive user interfaces, each element was meticulously designed to elicit excitement and build trust amongst key stakeholders.

This bold visual approach played a pivotal role in securing their enthusiastic support and propelling the project forward.

With the core concept validated, I led the creation of high-fidelity landing pages using Midjourney AI. I leveraged its AI-powered image generation features to craft vibrant, immersive visuals that showcased the product's potential.

From the dynamic hero image to the interactive user interfaces, each element was meticulously designed to elicit excitement and build trust amongst key stakeholders.

This bold visual approach played a pivotal role in securing their enthusiastic support and propelling the project forward.

With the core concept validated, I led the creation of high-fidelity landing pages using Midjourney AI. I leveraged its AI-powered image generation features to craft vibrant, immersive visuals that showcased the product's potential.

From the dynamic hero image to the interactive user interfaces, each element was meticulously designed to elicit excitement and build trust amongst key stakeholders.

This bold visual approach played a pivotal role in securing their enthusiastic support and propelling the project forward.

Transforming the vision from concept to colour

Eager to showcase the potential, I took a bold leap with my high-fidelity designs. Opting for a vivid and lively aesthetic, I injected pops of color to breathe life into the new layout.

Maintaining continuity with the current profile, the revamp retained all the essential features and badges freelancers had earned over the years—creating a seamless bridge between familiarity and innovation.

Eager to showcase the potential, I took a bold leap with my high-fidelity designs. Opting for a vivid and lively aesthetic, I injected pops of color to breathe life into the new layout.

Maintaining continuity with the current profile, the revamp retained all the essential features and badges freelancers had earned over the years—creating a seamless bridge between familiarity and innovation.

Eager to showcase the potential, I took a bold leap with my high-fidelity designs. Opting for a vivid and lively aesthetic, I injected pops of color to breathe life into the new layout.

Maintaining continuity with the current profile, the revamp retained all the essential features and badges freelancers had earned over the years—creating a seamless bridge between familiarity and innovation.

Merging user insights with design evolution

As a product designer, this phase posed its distinctive challenges. Juggling stakeholder expectations and user feedback demanded finding that elusive sweet spot.

Here's a sneak peek into the valuable feedback that became an integral part of our ongoing design journey.

As a product designer, this phase posed its distinctive challenges. Juggling stakeholder expectations and user feedback demanded finding that elusive sweet spot.

Here's a sneak peek into the valuable feedback that became an integral part of our ongoing design journey.

As a product designer, this phase posed its distinctive challenges. Juggling stakeholder expectations and user feedback demanded finding that elusive sweet spot.

Here's a sneak peek into the valuable feedback that became an integral part of our ongoing design journey.

From feedback to refined designs

As the design journey unfolds, I received some helpful feedback. Using that insight, I dove into refining the designs, keeping freelancers in mind for a user-friendly view and editing experience.

As the design journey unfolds, I received some helpful feedback. Using that insight, I dove into refining the designs, keeping freelancers in mind for a user-friendly view and editing experience.

As the design journey unfolds, I received some helpful feedback. Using that insight, I dove into refining the designs, keeping freelancers in mind for a user-friendly view and editing experience.

Freelancer - Viewing their own profile

Freelancer - Editing a profile

Freelancer - Viewing their own profile

Freelancer - Editing a profile

Lessons and key learnings

As we revamp profiles, it was still a work in progress – the final design is in the making. We're navigating technical and product details, but things are shaping up nicely. Anticipating the page to go live later this year. Stay tuned!

As we revamp profiles, it was still a work in progress – the final design is in the making. We're navigating technical and product details, but things are shaping up nicely. Anticipating the page to go live later this year. Stay tuned!

As we revamp profiles, it was still a work in progress – the final design is in the making. We're navigating technical and product details, but things are shaping up nicely. Anticipating the page to go live later this year. Stay tuned!

Building early trust and collaboration

Right from the outset, presenting low-fidelity wireframes ignited a collaborative dialogue with key stakeholders. I actively solicited their feedback on the core concept, fostering a sense of ownership and empowerment.

Witnessing their direct impact on the design choices instilled in them a deep commitment to the project's success.

Building early trust and collaboration

Right from the outset, presenting low-fidelity wireframes ignited a collaborative dialogue with key stakeholders. I actively solicited their feedback on the core concept, fostering a sense of ownership and empowerment.

Witnessing their direct impact on the design choices instilled in them a deep commitment to the project's success.

Giving Freelancer.com's user profiles a modern makeover

Freelancer.com's user profiles are looking outdated. Despite previous attempts from different product teams, convincing key players to hop on the upgrade train is turning into a bit of a challenge.

Giving Freelancer.com's user profiles a modern makeover

Freelancer.com's user profiles are looking outdated. Despite previous attempts from different product teams, convincing key players to hop on the upgrade train is turning into a bit of a challenge.

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